Strategies to Improve Revenues in the Hotel Industry

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Roberta Green-Garrett Recognized for University Foundation Board Work

 A longtime Dahlonega, Georgia, real estate entrepreneur, Roberta Green-Garrett owns and leases retail space at the Greenbriar Shopping Center. A graduate of North Georgia College and State University, Roberta Green-Garrett earned a proclamation from the institution for her work on the board of the school’s foundation.

As a board of trustees member, she delivered consistent support for initiatives that enhance the campus community. Throughout her tenure, the university board of regents successfully acquired and raised approximately $81 million in total assets. At the same time, the university achieved recognition as one of the nation’s “best 100 values in public higher education.” This led to its being ranked as among the South’s preeminent institutions that grant liberal arts master's degrees.

After four years of serving on the board. Ms. Green-Garrett experienced the loss of her husband as a result of a serious illness, which led to her giving up her board seat. Despite her loss, she continued to be active in areas such as property investment and hotel ownership, as well as endeavors that embody her faith in God and her values in serving fellow humans.

Commercial Real Estate Investing – Advantages and Disadvantages

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Approaches to Improve Your Customer Service

 Customer service refers to the experience businesses offer customers as they interact and make purchases. Customers prefer buying from companies that value them, offer value for their money, and satisfy their needs. In the current business environment, investing in unique customer service can be a significant source of competitive advantage.

Improving customer service is also essential for growth and expansion. Companies can effectively build their customer base by focusing on the quality of service they offer. This clientele becomes loyal to the brand and recommends it to other people with similar needs. In the long run, businesses garner the capital and popularity necessary to venture into new markets.

Technology is redefining customer service. In the past, organizations relied on telephones to receive queries and complaints, but businesses today have websites and social media presence. Customers can reach out to brands using these avenues to receive support and place orders in a timely and convenient fashion. For instance, chatbots on websites can answer common questions that customers ask, take orders, and record their information without involving a real-life agent.

It is worth noting that, while digital platforms have become a popular customer service avenue, some customers still prefer visiting physical business locations to make inquiries and purchases. How companies treat these in-person customers defines their experiences and opinion of the brand.

Several strategies can help organizations improve their customer service. One, companies should invest in their customer service teams. These employees interact with customers on behalf of their organizations and can influence customer perceptions. Customer orientation, resourcefulness, and empathy among service providers can increase sales and enhance customer loyalty.

Businesses can improve their service teams by offering training programs. New workers should receive professional guidance on serving customers online and physically. Trainers can impart relevant skills, including communication, resourcefulness, and promptness. In addition, existing employees should receive regular educational sessions to update their skills and expose them to important industry information.

Organizations are more likely to get the best out of their customer service teams by offering fair remuneration and incentives. Well-paid employees with access to promotions and bonuses go the extra mile in representing their employer’s interests. They work to satisfy customer needs and ensure they build strong relationships between the brand and its customers.

Companies should also solicit and evaluate customer feedback to improve service delivery. Online surveys and questionnaires can be used to gather feedback. These methods are cost-effective, and they motivate customers to provide feedback since they are convenient and can preserve anonymity. Organizations should then assemble customer relationship management teams to evaluate the information and create priorities for addressing issues.

In addition, there should be periodic sessions to review the company’s service delivery. In these meetings, employees can collaborate with leadership and industry experts to discuss complications in their jobs and devise solutions. These sessions can also be useful for working to predict significant trends in service delivery and plan appropriate responses.

Finally, leveraging multi-channel servicing can improve customer experiences. Technology is advancing rapidly, and numerous digital avenues and social media platforms are available to customers. Businesses should create a standardized presence on all these platforms to serve customers from diverse demographics.